Book Overview

Organised into three key sections: Mind, Momentum and Mastery, this is a highly readable insight into the mistakes that salespeople make, and the changes that can lead them to deliver better results for themselves and their customers.


Conquering your mind
The scariest question in the world
How to conquer hope
Reframing your fear as fuel
Taking out the head trash
Playing to win


Creating momentum
The secret sauce
Forecasting your future millions
Your silent momentum killers
The technology enabler
The motivation trap


What is mastery?
Mastering marketing
Mastering discipline
Mastering networking
Mastery over your competitors
Mastering “the close”